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Ag cook 7g12/8/2023 Moments of his indie rocker sensibilities and even country guitar riffs bubble up with tracks like “ Drink Blood” in Disc 2. Drums”), the most dancefloor-friendly of the bunch, flips breakbeat on its head with satisfyingly jumpy “ A-Z” and collages chopped-up vocal samples of frequent collaborator Hannah Diamond. ![]() ![]() In this week’s Top Notes, we dive into whether his debut album 7G and the subsequent Apple, released only within the span of roughly a month, sticks the landing.Ĭook’s debut album 7G is immense in its sheer proportion: its 49 tracks span three discs, each themed by a specific “instrument” that he uses in his compositions–drums, guitar, supersaw (an oscillator often used in the trance genre), piano, Nord (a synthesizer from Swedish brand Clavia), spoken word, and extreme vocals. But now, after years of collaborations and production credits across the pop and electronic music spectrums, he’s stepping out into the spotlight, kickstarting his career as a solo artist with no less than two (but, size-wise, closer to eight) albums. Cook’s work draws inspiration from hitmakers Max Martin, Jimmy Jam, and Terry Lewis, but unlike these chart-toppers, his productions are rooted in the fringes of post-internet culture, using the computer as a vantage point “not just for making electronic music but for making amateur music that is also potentially very slick, where the difference between bedroom and professional studio production can be very ambiguous.” Throughout his career and work with PC Music, Cook has mostly remained in the background as a producer and songwriter. Cook, PC Music’s founder, has since gone on to produce for Jónsi, Caroline Polachek, and Charlie XCX, who tapped him to become her creative director in 2016. One of the most subversive labels of the last decade went from shaking up raves in Dalston, London in the early 2010’s to becoming the hottest topic of debate in the underground scene–adored by some for their über-conceptual machinations Hannah Diamond and QT (the pop star persona created to promote a fictional energy drink) and despised by others, who shunned the label for infiltrating the electronic music scene with their bubblegum pop aesthetics.Ī. If you’ve engaged in avant-electronics in any kind of way, you will have come across the Midas touch of PC Music. A kaleidoscopic look into the mind a pop music revolutionary
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